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14 Reasons to Brand Your Office
23 May 2018 10:58:16 BST
14 REASONS TO BRAND YOUR OFFICE
MAKE THE RIGHT FIRST IMPRESSION
You only get one chance to make a first impression and your office may well be one of the first things a client or visitor sees about your business. First impressions are the ones that last.
Anyone that walks into your office should be able to instantly tell what sort of business you are and what you are trying to achieve. Customers need to believe in your brand and have confidence in your abilities. Clients and potential clients are constantly searching for clues to give then insights in to your firm’s quality and capabilities.
STAND OUT FROM THE COMPETITION
A well designed office that supports your brand identity and valves will help you stand out from an increasingly competitive world and improve customer recognition.
SEEING IS BELIEVING
One of the biggest challenges in reaching your audience is trying to convey the complex feelings, rich history, subliminal intentions, miracle working messages and the unbeatable promises of a product in print. Imagine how much easier it would be if your client could walk around in the advert. From the moment a client step into your office space their attitude about your brand can be altered with strategic colour schemes, messages and logo placement.
SHOWCASE YOUR VISION AND VALUES
This doesn’t mean inspiring words or your mission statement written on the wall. Your vision and values should be reflected in the style and ambience of your office space. Give visitors and employees a theatrical experience, making them feel the essence of our company.
TELL YOUR STORY
Most businesses recognise the power of their website to tell their story and who they are. Use your office to do the same.
GIVE THEM SOMETHING TO TALK ABOUT
After clients leave your office, what if they were still talking about it and better yet, talked about it to others? Providing a spectacle can create a buzz around your brand and leave a lasting impression on clients.
ATTRACT THE BEST STAFF
We work the longest hours in Europe so it’s not surprising workers are putting more importance on working environments when considering a new job. A fantastic working environment will help you to attract and retain the very best calibre of staff. Having a workplace that is liberating, motivating and inspiring says a lot about you and it can be a real driver in getting the right people to come and work for you.
Adults spend one third of their life in the workplace. Office design should make people feel comfortable, amused and vibrant. A business with a well thought out interior design is going to have improved workplace morale and higher job satisfaction.
By projecting pride in to your product and the mission that carries your company on the walls of your office you cultivate an environment of mutual purpose and loyalty.
Boosting team morale is more than buying cupcakes. The shallow results of a sugar high soon wear off. The spaces that your employees share and interact in have the power to alter their attitudes towards their role and each other, all day, every day.
A well designed inspiring workplace can encourage staff to produce their best work. Done well this can be very powerful.
Remind employees why they work for your company and what it means to be part of your brand. By using graphic illustrations and the right colour scheme you can communicate your company’s core beliefs, mission, purpose and inspire them 24hrs a day where it matters most.
The design of your work environment can do a lot to enhance creativity. Create fun and liberating spaces. Lively work environments can motivate employees to creative and innovative thinking, especially when there is an element of creative problem solving.
Need some help and guidance with your office design and branding?
Give our expert team a call now on 01772 696222